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22 Immutable Laws Of Marketing

Descripción del producto

Al Ries and Jack Trout, two of the world's most successful marketing strategists, call upon over 40 years of marketing experise to identify the definitive rules that govern the world of marketing. Combining a wide-ranging historical overview with a keen eye for the future, the authors bring to light 22 superlative tools and innovative techniques for the international marketplace. The authors examine marketing campaigns that have succeeded and others that have failed, why good ideas didn't live up to expectations, and offer their own ideas on what would have worked better. The real-life examples, commonsense suggestions and killer instincts contained are nothing less than rules by which companies will flourish or fail.

Sinopsis del producto

Al Ries and Jack Trout, two of the world's most successful marketing strategists, call upon over 40 years of marketing experise to identify the definitive rules that govern the world of marketing. Combining a wide-ranging historical overview with a keen eye for the future, the authors bring to light 22 superlative tools and innovative techniques for the international marketplace. The authors examine marketing campaigns that have succeeded and others that have failed, why good ideas didn't live up to expectations, and offer their own ideas on what would have worked better. The real-life examples, commonsense suggestions and killer instincts contained are nothing less than rules by which companies will flourish or fail.

9781861976109

Ries, Al; Trout, Jack

Ryan Holiday; Growth Hacker Marketing; Perennial Seller; advertising; Seth Godin; 22 Immutable Lawsof Marketing; Al Ries; Jack Trout; Sales Mind; Helen Kensett; 48 Laws of Power; Robert Greene; 33 Strategies of War; Hooked: How to Build Habit-Forming Products; Nir Eyal; Ryan Hoover; Purple Cow; Confessions of an Advertising Man; The Unpublished Ogilvy; David Ogilvy; Blue Ocean Strategy; W. Chan Kim; Renee Mauborgne

Descripción del producto

Al Ries and Jack Trout, two of the world's most successful marketing strategists, call upon over 40 years of marketing experise to identify the definitive rules that govern the world of marketing. Combining a wide-ranging historical overview with a keen eye for the future, the authors bring to light 22 superlative tools and innovative techniques for the international marketplace. The authors examine marketing campaigns that have succeeded and others that have failed, why good ideas didn't live up to expectations, and offer their own ideas on what would have worked better. The real-life examples, commonsense suggestions and killer instincts contained are nothing less than rules by which companies will flourish or fail.

Sinopsis del producto

Al Ries and Jack Trout, two of the world's most successful marketing strategists, call upon over 40 years of marketing experise to identify the definitive rules that govern the world of marketing. Combining a wide-ranging historical overview with a keen eye for the future, the authors bring to light 22 superlative tools and innovative techniques for the international marketplace. The authors examine marketing campaigns that have succeeded and others that have failed, why good ideas didn't live up to expectations, and offer their own ideas on what would have worked better. The real-life examples, commonsense suggestions and killer instincts contained are nothing less than rules by which companies will flourish or fail.

9781861976109

Ries, Al; Trout, Jack

Ryan Holiday; Growth Hacker Marketing; Perennial Seller; advertising; Seth Godin; 22 Immutable Lawsof Marketing; Al Ries; Jack Trout; Sales Mind; Helen Kensett; 48 Laws of Power; Robert Greene; 33 Strategies of War; Hooked: How to Build Habit-Forming Products; Nir Eyal; Ryan Hoover; Purple Cow; Confessions of an Advertising Man; The Unpublished Ogilvy; David Ogilvy; Blue Ocean Strategy; W. Chan Kim; Renee Mauborgne

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Palabras clave

Ryan Holiday;Growth Hacker Marketing;Perennial Seller;advertising;Seth Godin;22 Immutable Lawsof Marketing;Al Ries;Jack Trout;Sales Mind;Helen Kensett;48 Laws of Power;Robert Greene;33 Strategies of War;Hooked: How to Build Habit-Forming Products;Nir Eyal;Ryan Hoover;Purple Cow;Confessions of an Advertising Man;The Unpublished Ogilvy;David Ogilvy;Blue Ocean Strategy;W. Chan Kim;Renee Mauborgne

Especificaciones

Tapa blanda o Bolsillo
Reino Unido de Gran Bretaña
Castellano
Producto a la venta formado por un único componente
Profile Books
24/10/1994
128128 X 196196 X 1212
160
ISBN 9781861976109

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