hacer click Este cupón solo está disponible para Argentina.
Agregar a títulos de interés

Compartir

Branding that Means Business

Descripción del producto

'The most insightful book on branding of the last 20 years' Rory Sutherland, Vice Chairman of Ogilvy

Now, more than ever, your brand is either loved - or it's noise.

In a world defined by digital products and immediate gratification, how can your brand stand out? When consumers can easily have anything, how can your brand be the one thing they can't live without?

To rise to this challenge, brands must shape not just what consumers buy, but how they act, feel and connect. This requires a new perspective, one that goes beyond business and into the fundamentals of human behaviour.

Branding that Means Business combines the latest business thinking with psychology, sociology, and anthropology to show that a brand can't serve a business unless it connects with people.

Equipped with these human-based perspectives, you'll have the tools to create, enhance and distinguish your brand in new and impactful ways - and make it a must-have in the minds and lives of your consumers.

Sinopsis del producto

'The most insightful book on branding of the last 20 years' Rory Sutherland, Vice Chairman of Ogilvy

Now, more than ever, your brand is either loved - or it's noise.

In a world defined by digital products and immediate gratification, how can your brand stand out? When consumers can easily have anything, how can your brand be the one thing they can't live without?

To rise to this challenge, brands must shape not just what consumers buy, but how they act, feel and connect. This requires a new perspective, one that goes beyond business and into the fundamentals of human behaviour.

Branding that Means Business combines the latest business thinking with psychology, sociology, and anthropology to show that a brand can't serve a business unless it connects with people.

Equipped with these human-based perspectives, you'll have the tools to create, enhance and distinguish your brand in new and impactful ways - and make it a must-have in the minds and lives of your consumers.

9781788168663

An Economist Edge Book

Johnson, Matt; Misiaszek, Tessa

Branding in business; Business books about branding; management books; sales in business; marketing in business; Book of Branding Radim Malinic; Branding in Five and a Half Steps Michael Johnson; Creating a Brand Identity Catharine Slade-Brooking; Designing Brand Identity Alina Wheeler

Descripción del producto

'The most insightful book on branding of the last 20 years' Rory Sutherland, Vice Chairman of Ogilvy

Now, more than ever, your brand is either loved - or it's noise.

In a world defined by digital products and immediate gratification, how can your brand stand out? When consumers can easily have anything, how can your brand be the one thing they can't live without?

To rise to this challenge, brands must shape not just what consumers buy, but how they act, feel and connect. This requires a new perspective, one that goes beyond business and into the fundamentals of human behaviour.

Branding that Means Business combines the latest business thinking with psychology, sociology, and anthropology to show that a brand can't serve a business unless it connects with people.

Equipped with these human-based perspectives, you'll have the tools to create, enhance and distinguish your brand in new and impactful ways - and make it a must-have in the minds and lives of your consumers.

Sinopsis del producto

'The most insightful book on branding of the last 20 years' Rory Sutherland, Vice Chairman of Ogilvy

Now, more than ever, your brand is either loved - or it's noise.

In a world defined by digital products and immediate gratification, how can your brand stand out? When consumers can easily have anything, how can your brand be the one thing they can't live without?

To rise to this challenge, brands must shape not just what consumers buy, but how they act, feel and connect. This requires a new perspective, one that goes beyond business and into the fundamentals of human behaviour.

Branding that Means Business combines the latest business thinking with psychology, sociology, and anthropology to show that a brand can't serve a business unless it connects with people.

Equipped with these human-based perspectives, you'll have the tools to create, enhance and distinguish your brand in new and impactful ways - and make it a must-have in the minds and lives of your consumers.

9781788168663

An Economist Edge Book

Johnson, Matt; Misiaszek, Tessa

Branding in business; Business books about branding; management books; sales in business; marketing in business; Book of Branding Radim Malinic; Branding in Five and a Half Steps Michael Johnson; Creating a Brand Identity Catharine Slade-Brooking; Designing Brand Identity Alina Wheeler

Ver más
Ver menos

Productos exclusivos para librerías, registrá tu librería para que recibas el 30% de descuento.

pvp

30 % OFF

$ 10.000

100 disponibles

PVP $ 10.000
Costo de envío      Medios de pago
Con esta compra sumás 10000 puntos
Comprar ahora
Normalmente salida del depósito en 10 días

Palabras clave

Branding in business;Business books about branding;management books;sales in business;marketing in business;Book of Branding Radim Malinic;Branding in Five and a Half Steps Michael Johnson;Creating a Brand Identity Catharine Slade-Brooking;Designing Brand Identity Alina Wheeler

Especificaciones

Tapa blanda o Bolsillo
Reino Unido de Gran Bretaña
Castellano
Producto a la venta formado por un único componente
Economist Books
15/09/2022
128128 X 196196 X 2222
240
ISBN 9781788168663

Quizás te interese

Agregar a títulos de interés

Working Backwards

#100 ranking en venta

Bryar, Colin; Carr, Bill

$ 10.000

PVP

31%OFF

PVP $ 10.000

Agregar a títulos de interés

QBQ!

#100 ranking en venta

Miller, John G.

$ 10.000

PVP

30%OFF

PVP $ 10.000

Agregar a títulos de interés

Co-Opetition

#100 ranking en venta

Brandenburger, Adam M; Nalebuf...

$ 10.000

PVP

30%OFF

PVP $ 10.000

Agregar a títulos de interés

Branding that Means Business

#100 ranking en venta

Johnson, Matt; Misiaszek, Tess...

$ 10.000

PVP

30%OFF

PVP $ 10.000

Agregar a títulos de interés

What They Don’t Teach You At Harvard Business School

#100 ranking en venta

McCormack, Mark H.

$ 10.000

PVP

30%OFF

PVP $ 10.000

Agregar a títulos de interés

PARA Method

#100 ranking en venta

Forte, Tiago

$ 10.000

PVP

30%OFF

PVP $ 10.000

Agregar a títulos de interés

WHY listen to, work with and follow YOU?

#100 ranking en venta

Robertson, Larry Heugh

$ 10.000

PVP

30%OFF

PVP $ 10.000

Agregar a títulos de interés

Innovating with Impact

#100 ranking en venta

Ladd, Ted; Lanteri, Alessandro

$ 10.000

PVP

30%OFF

PVP $ 10.000

Agregar a títulos de interés

What Management Is

#100 ranking en venta

Magretta, Joan

$ 10.000

PVP

30%OFF

PVP $ 10.000

Agregar a títulos de interés

Art Of Innovation

#100 ranking en venta

Kelley, Tom

$ 10.000

PVP

30%OFF

PVP $ 10.000

Agregar a títulos de interés

You Deserve To Be Rich: THE NEW YORK TIMES BESTSELLER

#100 ranking en venta

Bilal, Rashad; Millings, Troy

$ 10.000

PVP

30%OFF

PVP $ 10.000

Agregar a títulos de interés

Warren Buffett’s Ground Rules

#100 ranking en venta

Miller, Jeremy

$ 10.000

PVP

30%OFF

PVP $ 10.000

Agregar a títulos de interés

Glass Wall

#100 ranking en venta

Unerman, Sue; Jacob, Kathryn

$ 10.000

PVP

30%OFF

PVP $ 10.000

Agregar a títulos de interés

Ego is the Enemy

#100 ranking en venta

Holiday, Ryan

$ 10.000

PVP

30%OFF

PVP $ 10.000

Agregar a títulos de interés

Daily Stoic

#100 ranking en venta

Holiday, Ryan; Hanselman, Step...

$ 10.000

PVP

30%OFF

PVP $ 10.000

Agregar a títulos de interés

Ten Faces of Innovation

#100 ranking en venta

Kelley, Tom

$ 10.000

PVP

30%OFF

PVP $ 10.000

Agregar a títulos de interés

What We Value

#100 ranking en venta

Falk, Emily

$ 10.000

PVP

30%OFF

PVP $ 10.000

Agregar a títulos de interés

No Bullsh*t Leadership

#100 ranking en venta

Hirst, Chris

$ 10.000

PVP

30%OFF

PVP $ 10.000

Agregar a títulos de interés

Tiny Experiments

#100 ranking en venta

Le Cunff, Anne-Laure

$ 10.000

PVP

30%OFF

PVP $ 10.000

Agregar a títulos de interés

Laws of Human Nature

#100 ranking en venta

Greene, Robert

$ 10.000

PVP

30%OFF

PVP $ 10.000

Creado por