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Frugal Innovation

Descripción del producto

CMI Management Book of the Year Award 2016

With a Foreword by Paul Polman, CEO, Unilever.

Frugal innovation is a way that companies can develop high-quality products and create more value with limited resources. In today's cost-constrained environment, companies in the developed economies are seeking new routes to long-term business success - while also appealing to cost-conscious and environmentally-aware consumers. With an estimated trillion-dollar global market for sustainable products, and with potentially huge cost savings to be gained, frugal innovation is revolutionising business and reshaping management thinking.

This seminal book gives an overview of the principles, perspectives and techniques behind frugal innovation, connecting with key contemporary business concepts such as the sharing and circular economies and the maker movement. It offers a blueprint for leaders and managers in companies of all sizes and across all sectors on how to profit from doing business frugally.

Based on the authors' six key principles of frugal innovation, and packed with targeted advice and recommendations for business functions such as R&D, operations, HR and sales, Frugal Innovation is a masterclass in the art of doing more with less.

Sinopsis del producto

CMI Management Book of the Year Award 2016

With a Foreword by Paul Polman, CEO, Unilever.

Frugal innovation is a way that companies can develop high-quality products and create more value with limited resources. In today's cost-constrained environment, companies in the developed economies are seeking new routes to long-term business success - while also appealing to cost-conscious and environmentally-aware consumers. With an estimated trillion-dollar global market for sustainable products, and with potentially huge cost savings to be gained, frugal innovation is revolutionising business and reshaping management thinking.

This seminal book gives an overview of the principles, perspectives and techniques behind frugal innovation, connecting with key contemporary business concepts such as the sharing and circular economies and the maker movement. It offers a blueprint for leaders and managers in companies of all sizes and across all sectors on how to profit from doing business frugally.

Based on the authors' six key principles of frugal innovation, and packed with targeted advice and recommendations for business functions such as R&D, operations, HR and sales, Frugal Innovation is a masterclass in the art of doing more with less.

9781781257609

How to do better with less

Radjou, Navi; Prabhu, Jaideep; Polman, Paul

Navi Radjou; jaideep prabhu; cmi; cmimanagers; innovation and entrepreneurship; jugaad innovation; management book of the year; management gold; #managementgold; CMI Management Book of the Year; cmi management

Descripción del producto

CMI Management Book of the Year Award 2016

With a Foreword by Paul Polman, CEO, Unilever.

Frugal innovation is a way that companies can develop high-quality products and create more value with limited resources. In today's cost-constrained environment, companies in the developed economies are seeking new routes to long-term business success - while also appealing to cost-conscious and environmentally-aware consumers. With an estimated trillion-dollar global market for sustainable products, and with potentially huge cost savings to be gained, frugal innovation is revolutionising business and reshaping management thinking.

This seminal book gives an overview of the principles, perspectives and techniques behind frugal innovation, connecting with key contemporary business concepts such as the sharing and circular economies and the maker movement. It offers a blueprint for leaders and managers in companies of all sizes and across all sectors on how to profit from doing business frugally.

Based on the authors' six key principles of frugal innovation, and packed with targeted advice and recommendations for business functions such as R&D, operations, HR and sales, Frugal Innovation is a masterclass in the art of doing more with less.

Sinopsis del producto

CMI Management Book of the Year Award 2016

With a Foreword by Paul Polman, CEO, Unilever.

Frugal innovation is a way that companies can develop high-quality products and create more value with limited resources. In today's cost-constrained environment, companies in the developed economies are seeking new routes to long-term business success - while also appealing to cost-conscious and environmentally-aware consumers. With an estimated trillion-dollar global market for sustainable products, and with potentially huge cost savings to be gained, frugal innovation is revolutionising business and reshaping management thinking.

This seminal book gives an overview of the principles, perspectives and techniques behind frugal innovation, connecting with key contemporary business concepts such as the sharing and circular economies and the maker movement. It offers a blueprint for leaders and managers in companies of all sizes and across all sectors on how to profit from doing business frugally.

Based on the authors' six key principles of frugal innovation, and packed with targeted advice and recommendations for business functions such as R&D, operations, HR and sales, Frugal Innovation is a masterclass in the art of doing more with less.

9781781257609

How to do better with less

Radjou, Navi; Prabhu, Jaideep; Polman, Paul

Navi Radjou; jaideep prabhu; cmi; cmimanagers; innovation and entrepreneurship; jugaad innovation; management book of the year; management gold; #managementgold; CMI Management Book of the Year; cmi management

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Palabras clave

Navi Radjou;jaideep prabhu;cmi;cmimanagers;innovation and entrepreneurship;jugaad innovation;management book of the year;management gold;#managementgold;CMI Management Book of the Year;cmi management

Especificaciones

Tapa blanda o Bolsillo
Reino Unido de Gran Bretaña
Castellano
Producto a la venta formado por un único componente
Economist Books
04/08/2016
128128 X 196196 X 2020
272
ISBN 9781781257609

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