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Good Strategy/Bad Strategy

Descripción del producto

When Richard Rumelt's Good Strategy/Bad Strategy was published in 2011, it immediately struck a chord, calling out as bad strategy the mish-mash of pop culture, motivational slogans and business buzz speak so often and misleadingly masquerading as the real thing.

Since then, his original and pragmatic ideas have won fans around the world and continue to help readers to recognise and avoid the elements of bad strategy and adopt good, action-oriented strategies that honestly acknowledge the challenges being faced and offer straightforward approaches to overcoming them. Strategy should not be equated with ambition, leadership, vision or planning; rather, it is coherent action backed by an argument.

For Rumelt, the heart of good strategy is insight into the hidden power in any situation, and into an appropriate response - whether launching a new product, fighting a war or putting a man on the moon. Drawing on examples of the good and the bad from across all sectors and all ages, he shows how this insight can be cultivated with a wide variety of tools that lead to better thinking and better strategy, strategy that cuts through the hype and gets results.

Sinopsis del producto

When Richard Rumelt's Good Strategy/Bad Strategy was published in 2011, it immediately struck a chord, calling out as bad strategy the mish-mash of pop culture, motivational slogans and business buzz speak so often and misleadingly masquerading as the real thing.

Since then, his original and pragmatic ideas have won fans around the world and continue to help readers to recognise and avoid the elements of bad strategy and adopt good, action-oriented strategies that honestly acknowledge the challenges being faced and offer straightforward approaches to overcoming them. Strategy should not be equated with ambition, leadership, vision or planning; rather, it is coherent action backed by an argument.

For Rumelt, the heart of good strategy is insight into the hidden power in any situation, and into an appropriate response - whether launching a new product, fighting a war or putting a man on the moon. Drawing on examples of the good and the bad from across all sectors and all ages, he shows how this insight can be cultivated with a wide variety of tools that lead to better thinking and better strategy, strategy that cuts through the hype and gets results.

9781781256176

The difference and why it matters

Rumelt, Richard

Nudge: Improving Decisions About Health, Wealth, and Happiness; Richard B. Thaler; Cass R. Sunstein; Billion Dollar Lessons; Paul B. Carroll; Chunka Mui; Don't Think of an Elephant!; Know Your Values and Frame the Debate; The Essential Guide for Progressives; George Lakoff; Words That Work; It's Not What You Say, It's What People Hear; Frank Luntz; Eleven Rings; The Soul of Success; Phil Jackson; The Strategy Paradox; Why Committing to Success Leads to Failure (And What to do About It); Michael Raynor; The Prince; Machiavelli; The Book of Five Rings; Musashi; Boyd: The Fighter Pilot Who Changed the Art of War; Robert Coram; BH Liddell Hart; How To Profit By One's Enemies; Plutarch; The 33 Strategies of War; The 48 Laws of Power; Robert Greene; Ryan Holiday; strategy; pop culture; motivational slogans; business buzz speak; pragmatic; action-oriented; straightforward approach; ambition; leadership; vision; planning

Descripción del producto

When Richard Rumelt's Good Strategy/Bad Strategy was published in 2011, it immediately struck a chord, calling out as bad strategy the mish-mash of pop culture, motivational slogans and business buzz speak so often and misleadingly masquerading as the real thing.

Since then, his original and pragmatic ideas have won fans around the world and continue to help readers to recognise and avoid the elements of bad strategy and adopt good, action-oriented strategies that honestly acknowledge the challenges being faced and offer straightforward approaches to overcoming them. Strategy should not be equated with ambition, leadership, vision or planning; rather, it is coherent action backed by an argument.

For Rumelt, the heart of good strategy is insight into the hidden power in any situation, and into an appropriate response - whether launching a new product, fighting a war or putting a man on the moon. Drawing on examples of the good and the bad from across all sectors and all ages, he shows how this insight can be cultivated with a wide variety of tools that lead to better thinking and better strategy, strategy that cuts through the hype and gets results.

Sinopsis del producto

When Richard Rumelt's Good Strategy/Bad Strategy was published in 2011, it immediately struck a chord, calling out as bad strategy the mish-mash of pop culture, motivational slogans and business buzz speak so often and misleadingly masquerading as the real thing.

Since then, his original and pragmatic ideas have won fans around the world and continue to help readers to recognise and avoid the elements of bad strategy and adopt good, action-oriented strategies that honestly acknowledge the challenges being faced and offer straightforward approaches to overcoming them. Strategy should not be equated with ambition, leadership, vision or planning; rather, it is coherent action backed by an argument.

For Rumelt, the heart of good strategy is insight into the hidden power in any situation, and into an appropriate response - whether launching a new product, fighting a war or putting a man on the moon. Drawing on examples of the good and the bad from across all sectors and all ages, he shows how this insight can be cultivated with a wide variety of tools that lead to better thinking and better strategy, strategy that cuts through the hype and gets results.

9781781256176

The difference and why it matters

Rumelt, Richard

Nudge: Improving Decisions About Health, Wealth, and Happiness; Richard B. Thaler; Cass R. Sunstein; Billion Dollar Lessons; Paul B. Carroll; Chunka Mui; Don't Think of an Elephant!; Know Your Values and Frame the Debate; The Essential Guide for Progressives; George Lakoff; Words That Work; It's Not What You Say, It's What People Hear; Frank Luntz; Eleven Rings; The Soul of Success; Phil Jackson; The Strategy Paradox; Why Committing to Success Leads to Failure (And What to do About It); Michael Raynor; The Prince; Machiavelli; The Book of Five Rings; Musashi; Boyd: The Fighter Pilot Who Changed the Art of War; Robert Coram; BH Liddell Hart; How To Profit By One's Enemies; Plutarch; The 33 Strategies of War; The 48 Laws of Power; Robert Greene; Ryan Holiday; strategy; pop culture; motivational slogans; business buzz speak; pragmatic; action-oriented; straightforward approach; ambition; leadership; vision; planning

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Palabras clave

Nudge: Improving Decisions About Health Wealth and Happiness;Richard B. Thaler;Cass R. Sunstein;Billion Dollar Lessons;Paul B. Carroll;Chunka Mui;Don't Think of an Elephant!;Know Your Values and Frame the Debate;The Essential Guide for Progressives;George Lakoff;Words That Work;It's Not What You Say It's What People Hear;Frank Luntz;Eleven Rings;The Soul of Success;Phil Jackson;The Strategy Paradox;Why Committing to Success Leads to Failure (And What to do About It);Michael Raynor;The Prince;Machiavelli;The Book of Five Rings;Musashi;Boyd: The Fighter Pilot Who Changed the Art of War;Robert Coram;BH Liddell Hart;How To Profit By One's Enemies;Plutarch;The 33 Strategies of War;The 48 Laws of Power;Robert Greene;Ryan Holiday;strategy;pop culture;motivational slogans;business buzz speak;pragmatic;action-oriented;straightforward approach;ambition;leadership;vision;planning

Especificaciones

Tapa blanda o Bolsillo
Reino Unido de Gran Bretaña
Castellano
Producto a la venta formado por un único componente
Profile Books
07/09/2017
128128 X 196196 X 2424
336
ISBN 9781781256176

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