Level 1/Level 2 Cambridge National in Enterprise & Marketing (J837): Second Edition

Descripción del producto

Trust highly experienced authors, Tess Bayley and Leanna Oliver to guide your students through the refreshed Cambridge National Level 1/Level 2 in Marketing and Enterprise (for first teaching in September 2022). This brand-new edition will strengthen students' understanding of the content and boost the skills required to tackle the NEA with confidence.

This Student Textbook is:
> Comprehensive - gain in-depth knowledge of the examined unit with clear explanations of every concept and topic, plus improve understanding of the non-examined units with easy-to-follow chapters.
> Accessible, reliable and trusted - structured to match the specification and provide the information required to build knowledge, understanding and skills.
> Designed to support you - boost confidence when tackling the internal and external assessment with plenty of activities to test and consolidate knowledge.
> Your go-to guide - expert authors have carefully designed tasks and activities to build skillset in order to aid progression and questions to assess understanding.

Sinopsis del producto

Trust highly experienced authors, Tess Bayley and Leanna Oliver to guide your students through the refreshed Cambridge National Level 1/Level 2 in Marketing and Enterprise (for first teaching in September 2022). This brand-new edition will strengthen students' understanding of the content and boost the skills required to tackle the NEA with confidence.

This Student Textbook is:
> Comprehensive - gain in-depth knowledge of the examined unit with clear explanations of every concept and topic, plus improve understanding of the non-examined units with easy-to-follow chapters.
> Accessible, reliable and trusted - structured to match the specification and provide the information required to build knowledge, understanding and skills.
> Designed to support you - boost confidence when tackling the internal and external assessment with plenty of activities to test and consolidate knowledge.
> Your go-to guide - expert authors have carefully designed tasks and activities to build skillset in order to aid progression and questions to assess understanding.

9781398351219

Bayley, Tess; Oliver, Leanna

OCR; enterprise; marketing; business studies; market research; human resources; accounting; business finance; assessment; knowledge testing; exam practice; exam skills; mock exam; ocr Cambridge nationals; presentation; market segmentation; marketing tasks; J837