hacer click Este cupón solo está disponible para Argentina.
Agregar a títulos de interés

Compartir

Tell to Win

Descripción del producto

Stories have always had the power to move, but it has only recently become clear that purposeful stories - those created with a specific mission in mind - are essential in persuading others to support a vision or cause. For Peter Guber, what began as a knack for telling stories as one of the world's leading entertainment executives has evolved into a set of principles that anyone can use to achieve their goals - whatever you do in life, you need to be able to tell a good story.

In Tell to Win Guber explains how to move beyond PowerpPoint slides and spreadsheets to create purposeful stories that can serve as powerful calls to action. He reveals the best way to get noticed, how to turn passive listeners into active participants, and how technology can be used to ensure audience commitment. Featuring wisdom from Guber's meetings with (and lessons from) everyone from Nelson Mandela to YouTube founder Chad Hurley, and Muhammed Ali to Steven Spielberg (who he tutored in making films), Tell to Win entertainingly shows how to craft, deliver and own a story that is capable of turning others into viral advocates for your goal.

Sinopsis del producto

Stories have always had the power to move, but it has only recently become clear that purposeful stories - those created with a specific mission in mind - are essential in persuading others to support a vision or cause. For Peter Guber, what began as a knack for telling stories as one of the world's leading entertainment executives has evolved into a set of principles that anyone can use to achieve their goals - whatever you do in life, you need to be able to tell a good story.

In Tell to Win Guber explains how to move beyond PowerpPoint slides and spreadsheets to create purposeful stories that can serve as powerful calls to action. He reveals the best way to get noticed, how to turn passive listeners into active participants, and how technology can be used to ensure audience commitment. Featuring wisdom from Guber's meetings with (and lessons from) everyone from Nelson Mandela to YouTube founder Chad Hurley, and Muhammed Ali to Steven Spielberg (who he tutored in making films), Tell to Win entertainingly shows how to craft, deliver and own a story that is capable of turning others into viral advocates for your goal.

9781846685576

Connect, Persuade and Triumph with the Hidden Power of Story

Guber, Peter

Descripción del producto

Stories have always had the power to move, but it has only recently become clear that purposeful stories - those created with a specific mission in mind - are essential in persuading others to support a vision or cause. For Peter Guber, what began as a knack for telling stories as one of the world's leading entertainment executives has evolved into a set of principles that anyone can use to achieve their goals - whatever you do in life, you need to be able to tell a good story.

In Tell to Win Guber explains how to move beyond PowerpPoint slides and spreadsheets to create purposeful stories that can serve as powerful calls to action. He reveals the best way to get noticed, how to turn passive listeners into active participants, and how technology can be used to ensure audience commitment. Featuring wisdom from Guber's meetings with (and lessons from) everyone from Nelson Mandela to YouTube founder Chad Hurley, and Muhammed Ali to Steven Spielberg (who he tutored in making films), Tell to Win entertainingly shows how to craft, deliver and own a story that is capable of turning others into viral advocates for your goal.

Sinopsis del producto

Stories have always had the power to move, but it has only recently become clear that purposeful stories - those created with a specific mission in mind - are essential in persuading others to support a vision or cause. For Peter Guber, what began as a knack for telling stories as one of the world's leading entertainment executives has evolved into a set of principles that anyone can use to achieve their goals - whatever you do in life, you need to be able to tell a good story.

In Tell to Win Guber explains how to move beyond PowerpPoint slides and spreadsheets to create purposeful stories that can serve as powerful calls to action. He reveals the best way to get noticed, how to turn passive listeners into active participants, and how technology can be used to ensure audience commitment. Featuring wisdom from Guber's meetings with (and lessons from) everyone from Nelson Mandela to YouTube founder Chad Hurley, and Muhammed Ali to Steven Spielberg (who he tutored in making films), Tell to Win entertainingly shows how to craft, deliver and own a story that is capable of turning others into viral advocates for your goal.

9781846685576

Connect, Persuade and Triumph with the Hidden Power of Story

Guber, Peter

Ver más
Ver menos

Productos exclusivos para librerías, registrá tu librería para que recibas el 30% de descuento.

pvp

30 % OFF

$ 10.000

100 disponibles

PVP $ 10.000
Costo de envío      Medios de pago
Con esta compra sumás 10000 puntos
Comprar ahora
Normalmente salida del depósito en 10 días

Palabras clave

Especificaciones

Tapa blanda o Bolsillo
Reino Unido de Gran Bretaña
Castellano
Producto a la venta formado por un único componente
Profile Books
02/08/2012
128128 X 196196 X 2222
272
ISBN 9781846685576

Quizás te interese

Agregar a títulos de interés

Working Backwards

#100 ranking en venta

Bryar, Colin; Carr, Bill

$ 10.000

PVP

31%OFF

PVP $ 10.000

Agregar a títulos de interés

Economist Guide to Commodities 2nd edition

#100 ranking en venta

Bain, Caroline

$ 10.000

PVP

30%OFF

PVP $ 10.000

Agregar a títulos de interés

History of Novartis

#100 ranking en venta

Dettwiler, Walter

$ 10.000

PVP

30%OFF

PVP $ 10.000

Agregar a títulos de interés

Worthwhile Medicine

#100 ranking en venta

Guy, Geoffrey

$ 10.000

PVP

30%OFF

PVP $ 10.000

Agregar a títulos de interés

QBQ!

#100 ranking en venta

Miller, John G.

$ 10.000

PVP

30%OFF

PVP $ 10.000

Agregar a títulos de interés

After Image

#100 ranking en venta

Grant, John

$ 10.000

PVP

30%OFF

PVP $ 10.000

Agregar a títulos de interés

Brand Warriors Of China

#100 ranking en venta

Dumont, Serge

$ 10.000

PVP

30%OFF

PVP $ 10.000

Agregar a títulos de interés

Building A Better Business

#100 ranking en venta

Dixon, Patrick

$ 10.000

PVP

30%OFF

PVP $ 10.000

Agregar a títulos de interés

22 Immutable Laws Of Marketing

#100 ranking en venta

Ries, Al; Trout, Jack

$ 10.000

PVP

30%OFF

PVP $ 10.000

Agregar a títulos de interés

Co-Opetition

#100 ranking en venta

Brandenburger, Adam M; Nalebuf...

$ 10.000

PVP

30%OFF

PVP $ 10.000

Agregar a títulos de interés

Change Book

#100 ranking en venta

Krogerus, Mikael; Tschäppeler...

$ 10.000

PVP

30%OFF

PVP $ 10.000

Agregar a títulos de interés

Get Things Done Book

#100 ranking en venta

Krogerus, Mikael; Tschäppeler...

$ 10.000

PVP

30%OFF

PVP $ 10.000

Agregar a títulos de interés

Only the Paranoid Survive

#100 ranking en venta

Grove, Andrew

$ 10.000

PVP

30%OFF

PVP $ 10.000

Agregar a títulos de interés

22 Immutable Laws Of Branding

#100 ranking en venta

Ries, Al; Ries, Laura

$ 10.000

PVP

30%OFF

PVP $ 10.000

Agregar a títulos de interés

Checklist Manifesto

#100 ranking en venta

Gawande, Atul

$ 10.000

PVP

30%OFF

PVP $ 10.000

Agregar a títulos de interés

Fish Rots From The Head

#100 ranking en venta

Garratt, Bob

$ 10.000

PVP

30%OFF

PVP $ 10.000

Agregar a títulos de interés

What They Still Don’t Teach You At Harvard Business School

#100 ranking en venta

McCormack, Mark H.

$ 10.000

PVP

30%OFF

PVP $ 10.000

Agregar a títulos de interés

Branding that Means Business

#100 ranking en venta

Johnson, Matt; Misiaszek, Tess...

$ 10.000

PVP

30%OFF

PVP $ 10.000

Agregar a títulos de interés

Courage Is Calling

#100 ranking en venta

Holiday, Ryan

$ 10.000

PVP

30%OFF

PVP $ 10.000

Agregar a títulos de interés

What They Don’t Teach You At Harvard Business School

#100 ranking en venta

McCormack, Mark H.

$ 10.000

PVP

30%OFF

PVP $ 10.000

Creado por