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Unfair Advantage

Descripción del producto

WINNER OF BUSINESS BOOK OF THE YEAR AWARD 2021 AND BEST START UP/SCALE UP BOOK AWARD 2021

'A powerful way to think about success as an entrepreneur.'
Ali Abdaal, Productivity YouTuber, Podcaster & Ex-Doctor

'Crucial business advice that you won't get anywhere else.'
Derek Sivers, Entrepreneur & Author of Anything You Want

This ground-breaking book exposes the myths behind startup success, illuminates the real forces at work and shows how they can be harnessed in your favour.

The world isn't a level playing field. Meritocracy is a myth. And if you look at those at the top, you realise that behind every success story is an Unfair Advantage. But that doesn't just mean your parents' wealth or who you know. An Unfair Advantage is any element that gives you an edge over your competition. And we all have one.

Drawing on over two decades of hands-on experience, including as the first Marketing Director of Just Eat (a startup now worth over £5 billion), the authors show how to identify your own unfair advantages and apply them to any project. Hard work and grit aren't enough, so they explore the importance of money, intelligence, insight, location, education, expertise, status and luck in the journey to success. From Snapchat to Spanx, Oprah to Elon Musk, unfair advantages have shaped the journeys of some of the most successful brands in the world. This book helps you too find the external circumstances and internal strengths to succeed in the world of business and beyond.

Sinopsis del producto

WINNER OF BUSINESS BOOK OF THE YEAR AWARD 2021 AND BEST START UP/SCALE UP BOOK AWARD 2021

'A powerful way to think about success as an entrepreneur.'
Ali Abdaal, Productivity YouTuber, Podcaster & Ex-Doctor

'Crucial business advice that you won't get anywhere else.'
Derek Sivers, Entrepreneur & Author of Anything You Want

This ground-breaking book exposes the myths behind startup success, illuminates the real forces at work and shows how they can be harnessed in your favour.

The world isn't a level playing field. Meritocracy is a myth. And if you look at those at the top, you realise that behind every success story is an Unfair Advantage. But that doesn't just mean your parents' wealth or who you know. An Unfair Advantage is any element that gives you an edge over your competition. And we all have one.

Drawing on over two decades of hands-on experience, including as the first Marketing Director of Just Eat (a startup now worth over £5 billion), the authors show how to identify your own unfair advantages and apply them to any project. Hard work and grit aren't enough, so they explore the importance of money, intelligence, insight, location, education, expertise, status and luck in the journey to success. From Snapchat to Spanx, Oprah to Elon Musk, unfair advantages have shaped the journeys of some of the most successful brands in the world. This book helps you too find the external circumstances and internal strengths to succeed in the world of business and beyond.

9781788167543

BUSINESS BOOK OF THE YEAR AWARD-WINNER: How You Already Have What It Takes to Succeed

Ali, Ash; Kubba, Hasan

Startup; tech entrepreneur; Black Excellence; BAME business books; Eric Ries, The Lean Startup; Self Made; Why I'm No Longer Talking to White People About Race; Little Black Book; Jordan Peterson, 12 rules for life; Zero to One, Peter Thiel; How To Start a Business without Any Money; BUSINESS BOOK OF THE YEAR; Business Book Awards; Scale up

Descripción del producto

WINNER OF BUSINESS BOOK OF THE YEAR AWARD 2021 AND BEST START UP/SCALE UP BOOK AWARD 2021

'A powerful way to think about success as an entrepreneur.'
Ali Abdaal, Productivity YouTuber, Podcaster & Ex-Doctor

'Crucial business advice that you won't get anywhere else.'
Derek Sivers, Entrepreneur & Author of Anything You Want

This ground-breaking book exposes the myths behind startup success, illuminates the real forces at work and shows how they can be harnessed in your favour.

The world isn't a level playing field. Meritocracy is a myth. And if you look at those at the top, you realise that behind every success story is an Unfair Advantage. But that doesn't just mean your parents' wealth or who you know. An Unfair Advantage is any element that gives you an edge over your competition. And we all have one.

Drawing on over two decades of hands-on experience, including as the first Marketing Director of Just Eat (a startup now worth over £5 billion), the authors show how to identify your own unfair advantages and apply them to any project. Hard work and grit aren't enough, so they explore the importance of money, intelligence, insight, location, education, expertise, status and luck in the journey to success. From Snapchat to Spanx, Oprah to Elon Musk, unfair advantages have shaped the journeys of some of the most successful brands in the world. This book helps you too find the external circumstances and internal strengths to succeed in the world of business and beyond.

Sinopsis del producto

WINNER OF BUSINESS BOOK OF THE YEAR AWARD 2021 AND BEST START UP/SCALE UP BOOK AWARD 2021

'A powerful way to think about success as an entrepreneur.'
Ali Abdaal, Productivity YouTuber, Podcaster & Ex-Doctor

'Crucial business advice that you won't get anywhere else.'
Derek Sivers, Entrepreneur & Author of Anything You Want

This ground-breaking book exposes the myths behind startup success, illuminates the real forces at work and shows how they can be harnessed in your favour.

The world isn't a level playing field. Meritocracy is a myth. And if you look at those at the top, you realise that behind every success story is an Unfair Advantage. But that doesn't just mean your parents' wealth or who you know. An Unfair Advantage is any element that gives you an edge over your competition. And we all have one.

Drawing on over two decades of hands-on experience, including as the first Marketing Director of Just Eat (a startup now worth over £5 billion), the authors show how to identify your own unfair advantages and apply them to any project. Hard work and grit aren't enough, so they explore the importance of money, intelligence, insight, location, education, expertise, status and luck in the journey to success. From Snapchat to Spanx, Oprah to Elon Musk, unfair advantages have shaped the journeys of some of the most successful brands in the world. This book helps you too find the external circumstances and internal strengths to succeed in the world of business and beyond.

9781788167543

BUSINESS BOOK OF THE YEAR AWARD-WINNER: How You Already Have What It Takes to Succeed

Ali, Ash; Kubba, Hasan

Startup; tech entrepreneur; Black Excellence; BAME business books; Eric Ries, The Lean Startup; Self Made; Why I'm No Longer Talking to White People About Race; Little Black Book; Jordan Peterson, 12 rules for life; Zero to One, Peter Thiel; How To Start a Business without Any Money; BUSINESS BOOK OF THE YEAR; Business Book Awards; Scale up

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Palabras clave

Startup;tech entrepreneur;Black Excellence;BAME business books;Eric Ries The Lean Startup;Self Made;Why I'm No Longer Talking to White People About Race;Little Black Book;Jordan Peterson 12 rules for life;Zero to One Peter Thiel;How To Start a Business without Any Money;BUSINESS BOOK OF THE YEAR;Business Book Awards;Scale up

Especificaciones

Tapa blanda o Bolsillo
Reino Unido de Gran Bretaña
Castellano
Producto a la venta formado por un único componente
Profile Books
10/12/2020
128128 X 198198 X 2222
256
ISBN 9781788167543

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