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Unpublished David Ogilvy

Descripción del producto

First collected by his devoted family and colleagues as a 75th birthday present, The Unpublished David Ogilvy collects a career's worth of public and private communications - memos, letters, speeches, notes and interviews - from the 'Father of Advertising' and founder of Ogilvy & Mather. Still fizzing with energy and freshness more than 25 years after it was first published, its success outside the private circle of friends and colleagues it was created for was, in the words of one of its editors: 'because so often he spoke out on important matters long before the crowd caught up to him; because all of what he says, he says so well; because so little of what he says in the book had ever before appeared in print'. It includes The Theory and Practice of Selling the AGA Cooker, described by Fortune magazine as 'the finest sales instruction manual ever written', and an interview in which he makes disclosures that even long-standing associates had never heard before.

This is a business book unlike any other: a straightforward and incisive look at subjects such as salesmanship, management and creativity, presented in his trademark crisp prose. Whether carefully prepared for a lecture or as a private joke to a friend, his writing always underlines the importance of the rule, 'it pays an agency to be imaginative and unorthodox'.

Sinopsis del producto

First collected by his devoted family and colleagues as a 75th birthday present, The Unpublished David Ogilvy collects a career's worth of public and private communications - memos, letters, speeches, notes and interviews - from the 'Father of Advertising' and founder of Ogilvy & Mather. Still fizzing with energy and freshness more than 25 years after it was first published, its success outside the private circle of friends and colleagues it was created for was, in the words of one of its editors: 'because so often he spoke out on important matters long before the crowd caught up to him; because all of what he says, he says so well; because so little of what he says in the book had ever before appeared in print'. It includes The Theory and Practice of Selling the AGA Cooker, described by Fortune magazine as 'the finest sales instruction manual ever written', and an interview in which he makes disclosures that even long-standing associates had never heard before.

This is a business book unlike any other: a straightforward and incisive look at subjects such as salesmanship, management and creativity, presented in his trademark crisp prose. Whether carefully prepared for a lecture or as a private joke to a friend, his writing always underlines the importance of the rule, 'it pays an agency to be imaginative and unorthodox'.

9781781250877

Ogilvy, David

The Unpublished David Ogilvy; career; public; private; communications; memos; letters; speeches; notes; interviews; 'Father of Advertising'; Ogilvy & Mather; The Theory and Practice of Selling the AGA Cooker; Fortune magazine; the finest sales instruction manual ever written'; business book; salesmanship; management; creativity; Ryan Holiday; Growth Hacker Marketing; Perennial Seller; advertising; Seth Godin; 22 Immutable Lawsof Marketing; Al Ries; Jack Trout; Sales Mind; Helen Kensett; 48 Laws of Power; Robert Greene; 33 Strategies of War; Hooked: How to Build Habit-Forming Products; Nir Eyal; Ryan Hoover; Purple Cow

Descripción del producto

First collected by his devoted family and colleagues as a 75th birthday present, The Unpublished David Ogilvy collects a career's worth of public and private communications - memos, letters, speeches, notes and interviews - from the 'Father of Advertising' and founder of Ogilvy & Mather. Still fizzing with energy and freshness more than 25 years after it was first published, its success outside the private circle of friends and colleagues it was created for was, in the words of one of its editors: 'because so often he spoke out on important matters long before the crowd caught up to him; because all of what he says, he says so well; because so little of what he says in the book had ever before appeared in print'. It includes The Theory and Practice of Selling the AGA Cooker, described by Fortune magazine as 'the finest sales instruction manual ever written', and an interview in which he makes disclosures that even long-standing associates had never heard before.

This is a business book unlike any other: a straightforward and incisive look at subjects such as salesmanship, management and creativity, presented in his trademark crisp prose. Whether carefully prepared for a lecture or as a private joke to a friend, his writing always underlines the importance of the rule, 'it pays an agency to be imaginative and unorthodox'.

Sinopsis del producto

First collected by his devoted family and colleagues as a 75th birthday present, The Unpublished David Ogilvy collects a career's worth of public and private communications - memos, letters, speeches, notes and interviews - from the 'Father of Advertising' and founder of Ogilvy & Mather. Still fizzing with energy and freshness more than 25 years after it was first published, its success outside the private circle of friends and colleagues it was created for was, in the words of one of its editors: 'because so often he spoke out on important matters long before the crowd caught up to him; because all of what he says, he says so well; because so little of what he says in the book had ever before appeared in print'. It includes The Theory and Practice of Selling the AGA Cooker, described by Fortune magazine as 'the finest sales instruction manual ever written', and an interview in which he makes disclosures that even long-standing associates had never heard before.

This is a business book unlike any other: a straightforward and incisive look at subjects such as salesmanship, management and creativity, presented in his trademark crisp prose. Whether carefully prepared for a lecture or as a private joke to a friend, his writing always underlines the importance of the rule, 'it pays an agency to be imaginative and unorthodox'.

9781781250877

Ogilvy, David

The Unpublished David Ogilvy; career; public; private; communications; memos; letters; speeches; notes; interviews; 'Father of Advertising'; Ogilvy & Mather; The Theory and Practice of Selling the AGA Cooker; Fortune magazine; the finest sales instruction manual ever written'; business book; salesmanship; management; creativity; Ryan Holiday; Growth Hacker Marketing; Perennial Seller; advertising; Seth Godin; 22 Immutable Lawsof Marketing; Al Ries; Jack Trout; Sales Mind; Helen Kensett; 48 Laws of Power; Robert Greene; 33 Strategies of War; Hooked: How to Build Habit-Forming Products; Nir Eyal; Ryan Hoover; Purple Cow

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Palabras clave

The Unpublished David Ogilvy;career;public;private;communications;memos;letters;speeches;notes;interviews;'Father of Advertising';Ogilvy &Mather;The Theory and Practice of Selling the AGA Cooker;Fortune magazine;the finest sales instruction manual ever written';business book;salesmanship;management;creativity;Ryan Holiday;Growth Hacker Marketing;Perennial Seller;advertising;Seth Godin;22 Immutable Lawsof Marketing;Al Ries;Jack Trout;Sales Mind;Helen Kensett;48 Laws of Power;Robert Greene;33 Strategies of War;Hooked: How to Build Habit-Forming Products;Nir Eyal;Ryan Hoover;Purple Cow

Especificaciones

Tapa blanda o Bolsillo
Reino Unido de Gran Bretaña
Castellano
Producto a la venta formado por un único componente
Profile Books
06/12/2012
214214 X 134134 X 2020
208
ISBN 9781781250877

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